You never get a second chance to make a first impression. These days, when people need a product or service, one of the first things that they do is research online. An outdated or unprofessional website might scare away potential new clients before you even knew the existed.
Do you have a database of customer/client emails? Designing and sending out attractive, professional email campaigns is an effective way to increase your credibility and maximize your business.
Sometimes there is no substitute for good ol' hard copy literature. Well designed business cards, brochures, flyers, mailers etc. can leave a lasting impression.